Pembroke Dock Tourism Study

A project to explore the potential for tourism development in Pembroke Dock has been funded by Arwain Sir Benfro.

Arwain Sir Benfro – the Local Action Group (LAG) for Pembrokeshire, administered by PLANED has provided funding of £11,550 to Pembroke Dock Town Team for a tourism feasibility study. This is funded through the LEADER programme, which is part of the Welsh Government Rural Communities – Rural Development Programme 2014 – 2020, Funded by the European Agricultural Fund for Rural Development and the Welsh Government.

The town of Pembroke Dock has suffered from a lack of employment and deprivation for many years. However, the town has a unique and fascinating history and there is untapped potential to develop new projects and initiatives centred on its unique heritage and riverside location.

This feasibility study seeks to explore the potential for tourism in Pembroke Dock and to investigate and assess tourism initiatives and assets, which could support existing jobs within the tourism sector, as well as create new jobs within existing organisations as well as new initiatives.

It is hoped that the study will identify  and assess opportunities and projects for development of a tourism offer, with a potential  to contribute to Pembroke Dock’s regeneration and increase visitor numbers to the area.

Arwain Sir Benfro is currently supporting project ideas from local community groups, organisations and businesses. As the Local Action Group for Pembrokeshire, we bring together a mix of local community representatives, business, third sector, local authority partners.

LEADER is supporting all kinds of activity: mentoring, training, feasibility studies or pilot projects that test an innovative new idea. It can also be used for projects that improve local skills, make better use of a local resource or realise the economic potential of part of the locality leading to a ‘new’ outcome or product.